Case Study; Twitter

Who owns this site?

Jack Dorsey Noah Glass, Biz Stone and Evan Williams.

Do they also own any traditional media businesses?

No they don't have any traditional media businesses.

What is it's revenue?

$664 million

What is its overall worth?

$10.5 - $11 billion

Research five key facts about the institution?

-It was released in July 15th 2006
-There are currently about 110 million users on Twitter
-There are more than 50,000 third party apps for Twitter
-There are more than 600 million searches done every single day

Research three quotes with references about the institution?

-The thing I really like about Twitter is the speed with which information reaches me. You find out things from Twitter long before they're on the news. That, I think, is valuable.

Salman Rushdie

-Twitter is my bar. I sit at the counter and listen to the conversations, starting others, feeling the atmosphere.

Paulo Coelho

-I particularly like Twitter, because it's short and can be very funny and informative. It's a little bit like having your own radio program.

Margaret Atwood

Summarise two linked Wikipedia articles - 5 bullet points each

Social Networking Service:
- Service used to create an infrastructure for social networking
- Consists of a user page, a collection of social links, and additional services
- Web-based services include Facebook, Myspace, LinkedIn, and Twitter
- Presently, can be used in conjunction with education, grassroots organisation, and employment
- Issues include privacy, children safety, transparency, and online bullying

Microblogging:
- Smaller content than a blog
- Includes sites such as Twitter and Tumblr
- Sites such as Facebook and LinkedIn contain microblog services in the form of status updates
- Used as a form of real-time news delivery and as a new form of marketing
- Issues include privacy concerns as well as corporate confidentiality


List the key information provided on the company's corporate homepage?

- Welcome blurb
- Log in box
- Reg box 
- Language setting
- Information bar:
About
Help
Blog
Status
Jobs
Terms
Privacy
Cookies
Ads info
Brand
Advertise
Businesses
Media
Developers
Directory

Evaluation for The Internet Video

Teacher Evaluation:

Aesthetics: Level Two-

Creativity: Level Two- Music/Video combined well

Technology: Level Two- Basic but used effectively however didn't upload to the blog

Understanding: Level Two- Some facts and information included

Production Values: Level Two- Pacing could be slower

WWW: Good effort Jasveen/Shivani - simple but effective

EBI: Include video that you've shot yourselves

Class Evaluation:

Aesthetics: 

• Basic editing
• Information was too quick
• Good music
• Flowed well

Creativity:

• Good music
• Good use of effects
• Creative
• Simple

Technology

• Good use of movie maker
• A bit fast
• Good effects and sound

Understanding:

• Good information and facts
• Not really clear
• Facts went too fast

Production Values 

• Could have used a video
• Facts/information were too fast

For each section we were scored a Level Two.

Self Evalutation:

WWW: I think that overall the presentation went very well as we answered two of the questions and made sure that it was going to be enjoyable to watch. We did this by adding music to the video and different types of effects.

EBI: We could have made the video a little bit longer and added more detailed to the two questions we did answer and could have answered the third. In addition, we should have made sure that the facts were on the screen for a longer time so the audience would have had more time to read the information and given them time to digest what they have just read.

Who do you trust?

• A 2005 study by Sonia Livingstone and Magdalena Bober found that the majority of students trusted online information as much as they trusted information in printed books.
• 38% of UK pupils aged 9-19 year olds never questioned the accuracy of online information and only 10% said they were skeptical of it.
• 68% of 9-19 year olds who went online regularly had not been given any guidance about how to judge the accuracy of online information.

I think that the percentages would be a little higher because most people will just think the internet is correct and not bother checking another source to see if their information is correct that they have been give.

Criticisms: Pornography

• One study of web searches found that approximately one in six queries to search engines were about sec in 1997, but by 2001 the figure had fallen to 1 in 12.
• Tanya Byron in her review for the government on children's use of the internet and videogames (2008) reported that 57% of 9-19 year olds had come into contact with pornographic material online, 38% in the form of a pornographic pop-up advert

This could be bad for younger audiences as they are influenced very easily.

It is also bad for society as this is not something everyone is into and watches.

What is so special about the internet?

Why is the internet so special?

The internet is special as you are able to do anything. For example:

• Communicate with others via social media
• Watch videos
• Post pictures
• Read the news
• Listen to music

The Internet Revolution

The things that the internet are slowly changing:

Communication

Community

Online safety

Privacy

Nature of information

Culture

Copyright

Business

The 'Information Revolution'

I agree with Briggs and Burke as everyone nowadays is relying on the internet rather than books for information. In addition, more people are communicating through the internet with other people on social media networks such as: Facebook, Instagram, Twitter and many more.

What Castell means by the 'Information Age' is that more people are finding out information and posting in on the internet so everyone is able to read and know about it rather than it being in a book and hardly anyone knowing about it.

Some online sources

These terms are in order due to their accuracy.

A report on BBC News Online

An online study published by OFCOM

An academic paper available at a US University

An article on Wikipedia

A film review in the comments section

Audience Research

How much have you spent on books this year?
- I have spent around £8 on books this year.

How many books have you read this year?
- I have read three books this year

How many web pages have you read this year?
- I have no idea, probably a lot

How many Facebook profiles have you read this year?
- None

How much TV do you watch each day?
- About 3-4 hours on the week days and 7-8 on the weekends

How long are you online for each day?
- 2-3 hours

How many hours of music do you listen to every day?
- 5-6 hours

How long are you on your mobile phone every day?
- 7-8 hours maybe more 

Penetration

In 2007, nearly 15 million households in the UK (61%) were connected and 84% of them had a broadband connection 
(National Statistics 2007).

I think that more than 90% of the people in the class has a broadband connection.

The three reasons why it is higher than the figure above, is because people have adapted to use the internet more than they did before.

How much information?

How much information is in circulation on the internet in gigabytes?

- The current amount of information in circulation on the internet is estimated at 28 billion gigabytes.

What proportion of the world's population can no go online?

- A fifth of the world's population can now go online.

Internet Video